Failure to create a social media strategy can have a serious negative effect on your social media presence. Businesses don’t realize that you must plan out every aspect of your business so you can visualize your success and target any areas that need improvement.
This includes your social media strategy. Posting aimlessly just for the sake of posting is the quickest way to send a wrong message out to your audience. In addition, it may not be consistent with your brand identity. And we all know how important your brand is.
Here are my top five reasons for you to invest time into your social media strategy that will positively impact your business and ultimately, your brand.
Intentional Posts As Opposed to Quick Unrelated Posts
I can’t tell you how many times I’ve heard entrepreneurs, realtors and bloggers ask, ‘I’m stuck, what should I post on social media?’ The fastest way to get frustrated with social media is to post for the sake of posting. When you have a strategy in place, your social presence isn’t stress-inducing because you know exactly what content to post every week not only to remain active but also to assist you in reaching your goals - whether that’s brand awareness, lead generation, or client/customer acquisition.
You Will Actually Connect With Your Targeted Audience
Nothing wastes more time on social media than to share posts all day without an audience or to the wrong audience. The entire point of social media is to be social - and as an online business owner - to take it one step further and be social with your target market and your industry peers.
So often, we see business owners excelling at connecting with industry peers, but struggling to show up in the places where their target audience is actually hanging out. When you’re strategic about building your social media presence, you won’t waste time posting content in places/platforms where your target audience is absent.
You Will Position Yourself as an Authority in Your Industry
Using social media strategically is a great way to establish yourself as a thought leader or a go-to source in your industry. When you are consistent, so that you’re staying at the top of your audience’s mind, and sharing content that is both purposeful and of high value, it’s no surprise that your audience will begin to label you and your brand as the best source for learning more about your industry or the place where they can find a solution to their problems.
You Will Actually Yield an ROI from Your Social Media Marketing
Having a social media strategy for your brand ensures that you’ll receive a return on your investment -whether that’s a monetary investment or simply an investment of time. A social media strategy requires that your content is goal-oriented, that you’re posting when your target audience is online and showing up exactly where they are, and that your profiles are optimized for the conversions you’re seeking. You greatly increase your chances of getting real results for your business by approaching social media intentionally rather than chaotically.
If you’re currently feeling like your social media presence isn’t doing the heavy lifting for your business, and your posts aren’t inspiring your audience to take the actions that you want them to take, stay tuned for a post coming up on “How to Design an Impressive Social Media Strategy”.
With Love | Nikki xo