With so many different social accounts to keep track of for your business, how can you be sure that your social media strategy is actually effective? You guessed it, social media audits!
Conducting regular social media audits is an important part of keeping your digital marketing efforts on track.
Here are five ways an account audit can benefit your social marketing strategy:
1. Find out what just isn’t working
With a social media audit, you’ll get a good idea of what types of posts are performing best for you. If you find that a number of posts aren’t pulling in much engagement, it’s time to drop them! Compare your under-performing posts with your popular content to determine what your audience really wants to see from you.
2. Check out your competition
I’m not saying you should copy what your top competitors are doing on their social accounts, but when it comes to business, it’s important to be aware of what’s trending in your industry. Keeping an eye on how your competitors are performing and what types of post create the most engagement for them can help you get a better idea of what your target market is interested in.
3. Spend your money more wisely
A good social media audit will look into any recent ads you’ve ran on your social pages. A lot of small biz owners will pour money into Facebook and Instagram ads without stopping to check if what they’re doing is bringing in new business. Analyzing your current ad strategy will uncover which ads are effective to help you focus your budget on what’s working.
4. Convert more fans into customers
Your ultimate goal as a business owner is, of course, to make more sales/book more clients/earn more money. So it doesn’t help much if you’re growing your following on social media but not seeing any growth in your business. Conducting a social media audit can help you figure out how to convert fans into customers.
5. Create a goal for yourself…and stick to it
Once you’ve gotten an idea of what’s working and what isn’t in your strategy, it’ll be easier to set goals that you can actually stick to. Many business owners set unrealistic expectations for their social media marketing and are disappointed when they don’t achieve the results they wanted.
With a social media audit, you can decide on doable goals and watch as your audience & business grow.
With Love | Nikki xo