So when Snapchat came out, I was super excited because it was a way to invite your followers into your daily life and what that entailed. BUT THEN…. Instagram Stories came out and I absolutely fell in love. I prefer Instagram Stories over Snapchat because of the ability to relate a recorded story to an Instagram post to gain more engagement.
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As a small business owner, it can sometimes be difficult to be heard amongst the sea of corporations in your niche. One thing that that do not have is the ability to make meaningful connections with clients on a daily basis. I strongly believe that interacting with your clients on a personal level can be rewarding and can quickly build trust.
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