LinkedIn is one of the most professional networks on the internet and a great way to connect with people in your industry. This is pretty much an online resume tool that makes it possible to connect with people who are either looking to do business with others or even possible clients for your own business. Regardless of the intent, the better your LinkedIn profile is, the more likely you are to be noticed and connected with.
The Power of a Professional Photo - Your profile is seven times more likely to be viewed and connected with if you have a clear profile photo. Try to stay clear from “selfies” and photos with backgrounds.
A Full List of your Contact Details - In the ‘Contact Info’ section, you can add social media profiles, websites, and email addresses. Ensure that you do an audit and check for anything unprofessional on your public Facebook feed. You should also add your contact information to the bio and make sure it’s public, just in case someone viewing your profile is interested in contacting you but is not connected with you on LinkedIn.
The Perfect Biography - Make your biography short and sweet, lay out your achievements or things you’re proud of. The key to a great bio is being human, so use first person and let your personality shine through.
Include On-Going & Past Projects - Adding projects you’ve worked on, media links and things you’re proud of will help to make your profile more interesting to look at. You can add blog posts, collaborations, reference and feedback for work, videos, photos, anything that is interesting to look at and makes you seem more professional and trustworthy is great.
Participate In Groups & Add Charities You’re A Part Of - It’s important to join groups and use LinkedIn for networking, you can message people on LinkedIn, and most people do use this feature to ask questions, ask for advice, talk about events coming up in their sector or just to connect. If you’re a little unsure, join groups, you can follow certain brands and businesses to get updates about when they’re recruiting, join groups to network with people with similar interests and even add causes you believe in.
The more causes you add, the more likely it is for an organization or recruiter to take notice of YOU. It shows you have passions and beliefs outside of work and looks great on your profile.
These are just a few of the ways you can ensure that your LinkedIn profile will get you the connections you need. Update your profile as often as your achievements list grows and your position changes. And I cannot stress how much an updated profile photo can either hurt or help your business!
With Love | Nikki xo